Weighing the Use of E-Cards and Postcard Printing For Advertising


If you’re experiencing an internal debate on whether or not stay glued to conventional advertising means like post card printing or even to go ahead to some more tech-savvy as as electronic cards or even e cards, you are able to go within the subsequent advantages and pitfalls of each and every method.

The gap involving Post Card sending and printing Ecards

Production of postcards usually uses either of both of these postcard printing methods: offset printing or digital printing. Off set printing identifies some procedure of direct printing by shifting pictures from plate into rubber blanket to . This way is the cheap pick for mass-mailing since the machine cost per bit is significantly decreased with great volume orders.

Digital printing, alternatively, is that the process where a picture or document is directly printed on the newspaper stock. Unlike cancel printing, this procedure is excellent for short run requests, also it includes options like variable data printing that enables one to alter certain details per backup, and printondemand which permits you to have a brand new batch of print outs as needed, even in tiny volumes.

Printed postcards are distributed to consumers in a particular location such as within the neighborhood of one’s store, or since it’s often practiced, delivered through direct mailing to a target customer inhabitants.

Ecards, but usually do not utilize this methods but depend on mass-mailing, but done electronically via email.

Benefits and Drawbacks of utilizing postcards and E Cards

There are particular benefits of using postcards like sending out email that recipients find personalized. Other advantages include these:

Inch. Easy screening

Seeing is as easy as picking the postcard up from the email pile. There’s not any requirement to start an envelope or some other packing material.

2. Fully Guaranteed readership

With post, you could make certain your design and also the backup is going to be seen as it’s exposed so that whenever the image sometimes appears, you crowd is going to be tempted to see or read farther.

3. Tangible

Postcards are concrete and so offer more to the perceptions and also you may customize a number of its own features to provide it a much more interesting or appealing twist.

4. Promo-friendly

With published postcards, you also may add perforations to it and that means that you are able to place tickets or discount vouchers. Your receivers can merely rip off that portion and utilize it.

The disadvantage, but of printing duplicates is the fact that production entails cost, therefore does bulk mailing. If you have a email list yet, you might want to purchase or rent one, which is an extra expense.

Listed below are the Benefits of Ecards:

Inch. Free

As it doesn’t want ink, paper and also big machines, making ecards could set you back zero in the event that you may produce a fantastic design in your or when you know somebody who may expand a absolutely free support.

2. Fast

The moment you’re finished with this ecard design, you also can send out them in 1 email burst a number of addresses, along with your audience will probably obtain their backup within a few minutes, unlike in print wherein your own pre-press procedures, printing appropriate, interrogate surgeries and shipping period.

The negative side of ecards is you own a probability of never having attention and only deleted the inbox off. To get a few, you will need to gain access to the other website simply to observe the e card. The other disadvantage is they could scarcely offer suitable promos simply because they’d still have to get printed.

If you’re torn between the two, then you can pick the employment of both ecards and post card printing.


Leave a Reply

Your email address will not be published. Required fields are marked *